At Jasper, I was the lead designer for the AI-writing experience, enterprise enablement, and growth teams. I also wrote The Limits of Chat Interfaces and LLMs, where I share my experience building with large language models.

Below are highlights form my time at Jasper.

Setting Customers Up for Success

Problem

Customers would open a blank document and begin writing. Without providing context, such as where the content will be published, the audience, and what knowledge Jasper should reference. Context is critical to the customers success, as Jasper needs this information to generate high-quality, on-brand content, which aligns with the customer's goal.

Solution

A redesigned 'Create content' workflow, nudging the customer to provide context before they begin creating content. This made it easier for Jasper to generate content that aligned with the customers goals, leading to more successful outcomes.

More details are shared about this project during my portfolio presentation.

Simplifying How Customers Interact With Jasper

Problem

Customers were unsure how to best utilize Jasper for content generation. As functionality to generate content was scattered across the editor - in the header, sidebars, and within the editor itself. This fragmented experience shifted the customers focus away from creating content, and towards figuring out how to use Jasper effectively, leading to inefficiency and frustration.

Solution

The solution simplified how customers interacted with Jasper by bringing all functionality into one place. Primary actions like ‘Ask Jasper’, continue writing, and rephrase, were accessible by selecting the ‘Plus’ button or highlighting text. The solution introduced an iterative, chat-like workflow, letting customers refine Jasper's output before adding it to the document.

Organize Content and Manage Permissions With Spaces

Problem

As Jasper moved upmarket, enterprise customers needed greater control over who had access to specific content. Previously, all content was accessible to everyone, causing issues around sensitive information and clutter.

Solution

Spaces, an intuitive way to organize content and manage permissions. Customers could now create Open, Closed, or Secret Spaces, each offering different levels of visibility within the workspace. This allowed admins to control who could see and edit content based on roles such as admin, member, or non-member, ensuring both privacy and clarity across different teams.

Speculative Design

At Jasper, we were unsure how users should interact with large language models. I worked with Stephanie, Jasper's VP of Design, on speculative design projects. Were I prototyped 'possible futures' to share with the within the company. Below is a mockup from a speculative design project, where I imagined multiple Jaspers as part of the marketing team.

When practicing speculative design I wasn’t limited by our current UI, and given creative freedom.